ThesisQ2 2025
Why Women's Sports Is Becoming an Institutional Investment Theme
A structural re-rating in media rights, sponsorship, and ownership economics is moving women's sports from cultural moment to institutional category.
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Insights
Perspectives from across the sports economy and private markets.
Selected writing from Bjork Capital Management on women's sports investing, sports M&A, media rights, and alternative private markets.
M&AQ2 2025
The Rise of Sports M&A in Women's Football
Ownership consolidation, multi-club platforms, and league-led structures are reshaping how transactions get done in women's football.
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CommercialQ1 2025
Media Rights, Sponsorship and the New Sports Economy
The commercial engine of sport is being rebuilt. A view on how rights, sponsorship, and direct-to-fan converge into a new value architecture.
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StrategyQ1 2025
Alternative Assets and the Search for Asymmetric Growth
What ties together sports, media rights, and other alternative categories — and how disciplined investors underwrite asymmetric outcomes.
6 min readRead →
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Direct perspectives, shared selectively.
For more on Bjork's perspective on the sports economy, women's sports investing, and alternative private markets, please reach out to the firm directly.
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