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Senior involvement
The principal stays on the work. No layered teams, no junior-only delivery.
Sports M&A · Strategic Advisory
Senior advisory for sports properties, investors, and ownership groups.
Bjork advises on acquisitions, capital strategy, commercial partnerships, growth plans, and transaction positioning — informed by an investor's view of value.
Who we work with
Mandates with clubs, rights holders, investors, and ownership groups.
Bjork is engaged selectively and confidentially. Mandates are senior-led and shaped to the situation — whether that means standing alongside a founder, a family office, an ownership group, a league, or a rights holder.
Across each engagement, the firm brings the discipline of a private markets investor to the work of building, transacting, and positioning sports assets.
Services
A focused set of senior advisory services.
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Buy-side & sell-side advisory
Senior-led advisory across acquisitions, divestitures, and strategic transactions for sports assets and platforms.
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Sports asset acquisition strategy
Target identification, valuation framing, structuring, and execution planning for clubs, rights, and operating platforms.
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Capital raising support
Preparation, positioning, and selective introductions for sports operators and platforms seeking institutional capital.
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Commercial growth planning
Revenue architecture across rights, sponsorship, ticketing, content, and direct-to-fan — with a long-term value lens.
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Sponsorship & media rights strategy
Rights valuation, packaging, and partner strategy to maximize long-term commercial value.
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Transaction positioning & investor materials
Narrative, financials, and materials designed to translate operating reality into institutional language.
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Market mapping & valuation narrative
Sector mapping, comparable analysis, and value narrative to anchor strategy and transaction conversations.
Engagement Model
Senior-led. Confidential. Aligned.
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Investor mindset
Advisory informed by an underwriter's view of value, structure, and execution risk.
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Discretion
Mandates are handled with the confidentiality the situation requires.
Inquiries
Discuss a mandate.
For sports M&A, capital strategy, or advisory engagements, contact Bjork Capital Management.