Strategic Advisory for the Professionalisation of Sport
Bjork Capital Management LLC provides selective sports advisory services to teams, leagues, rights holders, and investors navigating moments of structural and commercial change.
Our advisory work sits alongside capital deployment and investment management. We advise from the perspective of active investors, not external consultants—bringing a practical, execution-driven lens to strategy, governance, and commercial growth.While we are open to advisory mandates across both men’s and women’s sport, our deepest expertise lies in the institutionalisation of women’s sport, informed by our role as manager of Pitch15 Women's Sports Platform.
What We Advise On
Commercial & Sponsorship Strategy
We work with sports organisations to redesign commercial models that reflect the realities of modern sport—pricing sponsorship assets appropriately, building long-term partnerships, and aligning brand strategy with audience growth.
Typical engagements include:
- Sponsorship inventory design and valuation
- Partner strategy and market positioning
- Commercial rights packaging and activation frameworks
Media Rights Structuring & Monetisation
As women’s sport transitions from bundled exposure to standalone value, we advise on media rights strategy that maximises long-term upside while maintaining audience growth.
This includes:
- Media rights carve-outs and structuring
- Direct-to-consumer and hybrid distribution strategies
- Commercial integration between media, sponsorship, and content
Capital Strategy & Investor Readiness
We support teams, leagues, and platforms preparing for external capital—ensuring structures, governance, and narratives align with institutional investor expectations.
Advisory scopes may include:
- Capital structuring (equity, JV, revenue-share)
- Investor positioning and materials
- Governance frameworks and reporting readiness
Governance & Professionalisation
As sport scales, governance becomes a value driver. We advise organisations transitioning from founder-led or federation-led models to professional, investable structures.
Focus areas include:
- Board and governance design
- Incentive alignment with management and athletes
- Long-term operating and growth frameworks
Fan Engagement, Content & Brand Platforms
Audience growth underpins commercial value. We advise on fan engagement strategies that convert attention into durable brand equity and monetisable platforms.
This may include:
- Brand architecture and positioning
- Content strategy and storytelling
- Fan-centric commercial and digital models
How We Work
Our advisory approach is high-conviction and selective. We engage where:
- There is a clear path to commercial or institutional step-change
- Stakeholders are aligned around long-term value creation
- Advisory insight can translate into execution and outcomes
We often work alongside ownership groups, boards, and senior management, and in some cases advisory relationships may evolve into strategic partnerships or investment opportunities.
Why Bjork Capital Management
Investor-Led Perspective — We advise as capital allocators, not generalist consultants
Deep Women’s Sports Expertise — Informed by Pitch15 and live market activity
Commercial & Media Focus — Where value is actively being created
Selective Mandates — Quality over volume, alignment over scale
