About Bjork

A boutique alternative investment manager built for a category in transition.

Bjork Capital Management combines private markets discipline, sports sector insight, and operator-led execution. Independent. Founder-led. Long-term in orientation.

The Name

Bjork means birch.

The birch is among the first trees to take root in disturbed ground and one of the last to leave it — resilient, adaptive, and quietly persistent. It is a fitting symbol for an investment firm built to operate in evolving markets: women's sports, sports M&A, and alternative private markets where capital is just beginning to move.

The name reflects our orientation: resilience over noise, adaptability over dogma, growth over hype.

The Firm

Where private markets, sports, and entrepreneurship converge.

Bjork Capital Management is an alternative investment manager and strategic advisory firm headquartered in New York with a presence in London. The firm combines private markets experience, sports sector insight, and operator-led execution to identify and structure opportunities others overlook.

Bjork serves as the investment manager for Pitch15, a dedicated women's sports investment platform, and selectively advises sports ownership groups, investors, and rights holders on M&A, capital strategy, and commercial growth.

The firm is independent and founder-led, with experience spanning alternative assets, sports, entrepreneurship, and strategic ventures.

Principles

A small set of principles that shape every mandate.

Conviction over consensus

We underwrite categories before they become consensus, with discipline appropriate to the stage of the cycle.

Operator-led execution

We invest and advise with an operator's understanding of how value is actually built and protected.

Structural alignment

Structures reflect the long-term: alignment with operators, founders, and partners is non-negotiable.

Quiet rigor

Less noise, more underwriting. We prefer fewer, deeper relationships and selectively executed work.

Long-duration capital

We back categories whose value takes a cycle, not a quarter, to compound.

Integrity of access

Proprietary relationships are earned, protected, and never confused with marketing.

Leadership

Founder-led.

Bjork is led by its founder, with experience across alternative assets, sports, entrepreneurship, and strategic ventures. The firm partners with a network of senior advisors, operators, and category specialists on a mandate-by-mandate basis.

For senior introductions, please contact the firm directly.

Inquiries

Engage with Bjork Capital.

For investment, advisory, or partnership inquiries, please contact the firm.